Consumer Package Goods: Bunny Bites
Sustainable Packaging & Brand Identity Concept 2 | October–November 2025
Bunny Bites is a speculative children’s yogurt brand created to offer a healthier, plastic-free alternative to traditional packaged kids’ snacks. The concept transforms freeze-dried yogurt and vegetable-based ingredients into bunny-shaped bites packaged in compostable paper pouches lined with beeswax.
The project included a full brand identity system, packaging line, refrigerated endcap display, social media campaign, magazine advertisement, branded merchandise, business model canvas, and brand guidelines.
Tools: Illustrator, Photoshop, Procreate, InDesign, Generative AI
Behind The Design
The visual identity balances playful character design with a clean, elevated aesthetic intended to appeal to both children and parents. I developed a bunny mascot in Procreate and integrated it throughout the packaging system, merchandise, and retail displays to create consistency and emotional connection across touchpoints.
The packaging uses soft color palettes, rounded forms, and illustrated vegetables to communicate nutrition in a way that feels approachable rather than instructional. The refrigerated endcap positions the mascot at child eye level while maintaining a clean product presentation for parents.
Advertising focused on presenting vegetables as playful and desirable through storytelling and interaction. Social campaigns, magazine spreads, and branded merchandise extended the identity beyond packaging, transforming the product into a recognizable experience rather than a single product line.
