Consumer Package Goods: Twist & Top
Sustainable Packaging & Brand Identity Concept 1 | October–November 2025
Twist & Top is a speculative yogurt brand designed to reduce petroleum-based packaging waste through a reusable glass container system. Inspired by the structure of disposable parfait cups, the packaging combines a reusable yogurt jar with a hollow screw-top lid that stores fruit and spice pairings separately, including flavors like Strawberry Basil and Blueberry Lavender.
The project included a full brand identity system, packaging line, refrigerated endcap display, motion advertisement, email campaign, social media assets, business model canvas, and brand guidelines.
Tools: Illustrator, Photoshop, Procreate, InDesign, Canva, Generative AI
Behind The Design
The branding balances sustainability with elevated convenience, targeting young professionals who value aesthetics, wellness, and low-waste living. I focused on creating a visual system that felt refined and modern while emphasizing transparency, reuse, and product visibility.
The packaging references familiar grab-and-go yogurt formats while replacing disposable plastic with reusable glass to encourage long-term interaction with the product. Illustrated fruit symbols created in Procreate became a recognizable graphic language across packaging, advertising, and retail displays.
The refrigerated endcap was designed to keep the glass jars visible, reinforcing material quality and shelf appeal. Motion graphics, subway advertising, and digital campaigns extended the brand into commuter environments, positioning the product as both transportable and design-conscious. Each touchpoint was designed to connect sustainability, functionality, and visual identity into a cohesive brand system.
